One out of every five fish caught on planet earth is sold at Tsukiji fish market. Every day more than 2000 tons of fish pass through the market in Tokyo’s Chūō district.
These business cards were made for Thomas Fairman, a Forest Scientist from the University of Melbourne working on land carbon reserves in Victoria.
The design was done by yours truly with printing by West-Australian company Saltprint. They offer a range of 100% recycled paper stock which use a mix of totally chlorine-free and elemental chlorine-free pulp fibers and part of their commitment to the environment includes planting one native tree for every order to offset the carbon cost of the printing. They also use renewable energy sources like wind and hydro for most (92%)of their power requirements.
NewPage Corporation is one of the largest pulp mill and paper distributing companies in the world and, at first glance, it seems to be a company that is taking its corporate responsibility seriously. Much of their website is devoted to the policies and systems put in place by NewPage to offset the carbon ‘footprint’ of the organisation. Their stated intentions are certainly commendable. Often times it is a lack of transparency and oversight that allow large companies to continue practices with high short-term returns at the expense of the natural environment in the long term.
In lieu of that, NewPage appears to be doing just what their name suggests; stepping up and educating the public and retailers on best practices when it comes to sustainability.