My tour across the states has really been one big survey of American neon signs.
I think most people are a little suspicious of the high price tag attached to large commercial re-branding and logo design projects. They look at something like this three letter wordmark for Nokia’s ‘Nex’ division and wonder why something so simple cost so much to develop. Surely an experienced graphic designer could knock that out in an afternoon.
I thought I’d post something up about my favourite photographic ad campaign this year. US photographer Dustin Humphrey has shot a series of surreal composites of surf action shots and underwater still-lifes for surf brand Insight. the campaign involved building elaborate beatnik set pieces off the coast of Bali above and below sea level. The campaign took out the Sony World Photography Award for commercial advertising.
The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be “synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future” according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the ‘cool’ and ‘modern’ boxes but it doesn’t reflect the history of the city and says very little about the lifestyle of its residents.