Branding Archive

May
29
0
Times Square before dawn

Times Square, NYC

My tour across the states has really been one big survey of American neon signs.

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Aug
02
0
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Phaedra Hairdressing

A short promotional video I did for Phaedra Hairdressing late last year.

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Sep
12
0
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Sam Griffith; Walk Across America

Loving this stop-motion piece for Levi’s by American director Sam Griffith.

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Sep
01
0
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Let’s Colour

The ‘Dulux Walls’ film (part of their latest advertising campaign) has to be one of the most beautiful commercials of the last few years.

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Aug
10
0
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Keith Schofield

K-Swiss recently hired Keith Schofield to put together a fairly awesome commercial with the tag line ‘Have an Awesome Day. Which is timely, because 2010 has turned out to be the year of the word Awesome. Personally I’m hoping the word ‘splendid’ makes a revival in 2011.

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Jul
05
0
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Phaedra Hairdressing Website

Dave and I here at Riddip have finished work on an in-house website redesign for local hairdressing salon Phaedra.

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Jun
30
0
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Roald van der Meer

Some labour-intensive identity work from Dutch designer Roald van der Meer using forced-perspective to bring the MTV logo to life.

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Jun
24
0
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Samurai Branding 101

In keeping with the last few updates on branding and Identity design I’ve scanned in some excerpts from this book of Japanese family crests and heraldry.

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Jun
18
0
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Logo Design: Thinking Inside the Box

The first post on this blog is more than a year old now and it was a link to the ‘World of Logotypes’ book published in 1976 and re-discovered and scanned by designer Eric Carl.

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May
27
0
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Magpie Studios

I’m having trouble keeping up with all the web aggregates and feeds and enewsletters and cryptic notes I’ve written to myself.   I’m digging up and stumbling upon things while stuff is buzzing and tweeting so I can’t be sure how I came across Magpie Studios but I’m glad I did.

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May
26
0
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Robert Murdock

I think most people are a little suspicious of the high price tag attached to large commercial re-branding and logo design projects. They look at something like this three letter wordmark for Nokia’s ‘Nex’ division and wonder why something so simple cost so much to develop. Surely an experienced graphic designer could knock that out in an afternoon.

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May
04
0
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Carl Bender

Found some great satirical packaging design on LovelyPackage.com.

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Feb
12
2
Levi Wrangler

Wrangler Blue

A friend sent me a link to Wrangler’s latest web advertising campaign.

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Dec
01
0
JB business card

Jacob’s Business Cards

The final printed business cards for sound and lighting technician Jacob Battista.

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Nov
06
0
JB sound desk design

Logotype; Jacob Battista

Here are a few initial proofs for a logotype for sound and lighting technician Jacob Battista.

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Aug
07
0
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Dustin Humphrey

I thought I’d post something up about my favourite photographic ad campaign this year. US photographer Dustin Humphrey has shot a series of surreal composites of surf action shots and underwater still-lifes for surf brand Insight. the campaign involved building elaborate beatnik set pieces off the coast of Bali above and below sea level. The campaign took out the Sony World Photography Award for commercial advertising.

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Jul
23
0
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City of Melbourne Logo

The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be “synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future” according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the ‘cool’ and ‘modern’ boxes but it doesn’t reflect the history of the city and says very little about the lifestyle of its residents.

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Jul
14
0
Dick-Smith

Losing Face

I’m all for removing dickheads from companies but the re-brand for Dick Smith Electronics seems a bit light on personality.

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