Month: July 2009


Jul
31
2009
Impasse Richard Pendavingh 31.07.09

Impasse from Reel 13 on Vimeo. An excellent short by dutch director Bram Schouw.

Jul
23
2009
City of Melbourne Logo Richard Pendavingh 23.07.09

The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be "synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future" according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the 'cool' and 'modern' boxes but it doesn't reflect the history of the city and says very little about the lifestyle of its residents.

Jul
14
2009
Losing Face Richard Pendavingh 14.07.09

I'm all for removing dickheads from companies but the re-brand for Dick Smith Electronics seems a bit light on personality.