July, 2009 Archive

Jul
31
0
Impasse

Impasse

Impasse from Reel 13 on Vimeo. An excellent short by dutch director Bram Schouw.
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Jul
23
0
MelbourneLogo2

City of Melbourne Logo

The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be “synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future” according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the ‘cool’ and ‘modern’ boxes but it doesn’t reflect the history of the city and says very little about the lifestyle of its residents.

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Jul
14
0
Dick-Smith

Losing Face

I’m all for removing dickheads from companies but the re-brand for Dick Smith Electronics seems a bit light on personality.

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